Kait Spong

Strategic Content Marketing Manager

Time to email smarter, not harder

If I had to guess, your inbox looks a lot like mine right now: “🏃 Black Friday starts NOW”, “👑 VIP early access”,  “💸 Up to 50% off”.

And it makes sense why.

Bloomreach customers sent over 500 million email campaigns last year on Black Friday alone (a 32% year-over-year increase!). 

But scale alone isn’t enough, especially if everyone’s inbox is getting flooded with similar-sounding messages.

BFCM moves fast — way faster than traditional email setups can handle. 

Many brands still rely on:

🚫 Static segments that age out instantly.

🧩 Disconnected tools that slow down personalization.

🧮 Rigid rules that can’t adapt when shoppers shift gears.

It’s no wonder emails feel outdated the second they land…and we know that it does nothing for your stress levels.

✨ What the best BFCM emails look like

The BFCM emails that actually feel useful (and get clicks) tend to:

• Update themselves when opened
• Send when someone’s actually active
• Line up with what people are doing in other channels
• Adjust to the individual, not a giant group

🧠 How To Actually Do This (Without Losing Your Mind)

Phase 1: Build the foundation for dynamic email

Start by getting your data in one place so your email content can respond to what people are doing right now. Dynamic email only works when the system has a clear, up-to-date view of your customer.

Phase 2: Let automation handle the constant changes

Once your data is flowing, let marketing automation take over the messy parts: timing, channel choices, and swapping in the right content when things shift. Dynamic email is meant to adjust on its own, so give it room to do the heavy lifting.

Phase 3: Test in real time, not one subject line at a time

Instead of running endless A/B tests, use a setup that can try multiple variants at once and adapt based on how people actually behave. Dynamic email learns as it goes, so you don’t have to micromanage which version “wins.”

It’s time to make your emails smarter with AI, and let everyone else fight it out in the “50% OFF!!” pile. 🙃

What's on my shopping list

• Galaxy Tab S10 Lite - My partner loves drawing different traditional tattoo designs, so why not help him take his hobby up a notch? 
• Baseball Lifestyle 101 Banana Shorts - My youngest nephew is a fiend for the Savannah Bananas, making these shorts seem like the perfect fit for more reasons than one!
• Vitamix Explorian - It kind of sounds like the next spaceship carrying Katy Perry, but no, just the blender I’ve been wanting to get myself forever (don’t forget to treat yourself to something this holiday season, says my Leo Venus 🦁).

The patterns everyone's talking about

AI is evolving faster than any single company, analyst, or “hot take” can keep up with. That’s why the smartest brands aren’t betting on predictions — they’re watching the patterns forming across teams, tools, and real-world experiments. 

After dozens of conversations at The Edge Summit in Miami and London, three themes stood out:

1.  Marketers are hitting a ceiling with manual workflows and need autonomy, not more complexity.

2.  AI agents are already reshaping team roles and freeing up space for creativity.

3.  Customers now expect real-time, two-way, personalized interactions across channels.

If you want a grounded look at what’s actually working (not what might work), this new guide is for you.

👉 See what the flock is actually doing

Remember that shopping list? It’s finally time for me to tackle it! I can’t believe we’re already on our final issues of The Edge for the year — stay tuned for our next edition on December 11th!